“It always feels worth it after I make an effort
to get out and get moving.
I don't know why it’s difficult to start.”
Outdoor Voices
New Fitness Mobile App
"Physical Enjoyment"
About Outdoor Voices
Outdoor Voices is an active lifestyle brand that believes in freeing fitness from performance expectations. Physical Enjoyment focuses on embracing activity with ease, humor, and delight.
We are founded on the tenet that "Doing Things" – moving your body and having fun with friends outlasts a “win” regarding fitness. Our mission is to get people out there and Doing Things together, emphasizing recreational fitness as part of everyday life.
OVERVIEW
GOAL
Outdoor Voices is a clothing company looking to add fitness functionality to its existing mobile app. Our team was tasked with prototyping a fitness app that ties into the company’s message and product line.
Team
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Colleen
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Christina
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Su Jin Kim
Platforms
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Figma
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Figjam
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Photoshop
Timeline
Two weeks
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Research
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Ideation
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Testing
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Design
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Usability Testing
Tools
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Figma
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FigJam
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Photoshop
My Role
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Comparative & Competitive Analysis
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User Research
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User Interviews
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Conducting Surveys
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Task Analysis
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Affinity Mapping
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Iterated Sketching
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Usability Testing-With Low, Medium, And High-Fidelity Prototypes
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Design Navigation
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User Interface
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Component Library
PROJECT SUMMARY
OUTDOOR VOICES needs a more extensive playground for their growing community.
And has tapped our design team to help build one.
DISCOVER
DEFINE
DESIGN
DELIVER
PROBLEM STATMENT
Hannah likes being active but has trouble staying committed due to lack of community & instruction. She needs a way to feel confident & supported while reaching her goal to live a healthier lifestyle.
SOLUTION STATMENT
Outdoor Voices’ new fitness app, Physical Enjoyment (P.E.), provides live and on-demand fitness classes with an emphasis on community and accountability. With certified trainers, fun challenges, and interactive live classes, Hannah can feel connected and empowered to achieve her goals.
Screener Surveys & User Interviews
Fitness, Fun, Community
&
Sustainability
22 screeners completed
8 user interviews
Meet Hannah
Recently moved to Denver, Colorado for new job
“It always feels worth it after I make the effort to get out and get moving, Idk why it’s difficult to start.”
Bio & Behaviors
Recently moved to Denver, Colorado for new job
Environmentally conscious
Needs and Goals
Wants to prior mental & physical well-being
Feels supported & motivated when working out in a group
Looking to find a community with similar goals & interests
Frustrations
Anxious about fitness class expectations
Trouble being consistent with workouts
TESTING & ITERATIONS
Mid-Fi Wireframes
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Focused on Hannah’s journey to attend a live class and leave a review
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Reiterated ways to instill community, reduce class anxiety, and remind Hannah of her ultimate goal of mental and physical wellness
Mid-Fi Wireframes Usability Test
TASK
Take a live class and leave a review
After testing various versions of each frame with users
4 Participants
5 minutes
4 Confused Users
INSIGHT
Homepage
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The title was confusing with
 the OV logo
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Some were unsure about the Weekly Streak Calendar
Live Class Page
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No one was sure what to do after this page
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The grey box wasn’t clearly a video
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No one knew what part of the bottom navigation they were on
End Class Page
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Since the “submit” button was not interactive, users couldn’t fully complete the task.
REFLECTION
What's Next
If I develop more physical pleasure, I will...
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Expand demographics to perform broader user testing.
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How to build a successful online fitness business in the community
Schedule
Upcoming
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On-Demand Classes
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Community Feed
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Meet-Ups & Live Events
Learnings
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Always prioritize the user.
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Create a flexible schedule.