SCREENER SURVEYS & USER INTERVIEWS

22 screeners completed

8 user interviews

THE SUSTAINABLE SUPPLIER

36 F / RALEIGH, NORTH CAROLINA / SALES MANAGER

“I am self-aware of my impact on the environment.”

SHERRY

BEHAVIORS

budget-conscious
educated on social issues
altruistic

NEEDS

wants to be able to trust business partners
wants to show customers transparency and accountability

GOALS

find a distributor she can trust
quickly grow her business
build trust with her customers
reach new customer markets

PROBLEM STATMENT

Sherry needs a better way to easily partner with a reliable and cost-effective distributor who shares her values around social issues and sustainability and can help her scale her eco-friendly and equitable business because she currently has difficulty identifying trustworthy distributors from their websites due to their lack of transparency, standards, and documentation of environmental impact.

SOLUTION STATMENT

We will develop a new supplier onboarding flow on Freeda Print's website that incorporates an environmental sustainability assessment, guiding new suppliers to verify their business information and ensure alignment with the business's values. This solution will enable Sherry to quickly and easily onboard new like-minded suppliers that share her values of sustainability and support her business goals of reaching new customer markets.

DEVELOP

Natural Green Interior Design Mood Board Photo Collage (1280 × 780 px).png

DESIGN STUDIO

SKETCHING

Quickly brainstorming possible solutions to user issues.

MID-FI WIREFRAMES

USABILITY TESTING – MID-FI

4 Participants

20 minutes

4 Confused Users

INSIGHT

Have to change the screener questionnaire page. The user stopped there.
Confusion on labeling of progress tracker
The onboarding process seems overwhelming. Maybe have some indicators that some boxes are required to enter.
It feels like filling out an immigration document.
Expect to tell users how long it will take to complete the onboarding process.
Upload pieces of ID here (wording a bit confusing)
Doesn’t understand Custom Printing CTA (confusing along with *)
Maybe submit a review should be after What Customers Say

NAVIGATION BAR

Users wanted visual cues to know which section of the navigation bar they were on.

LEAVING REVIEWS

Users mentioned that they do not usually navigate back to the product page to leave reviews.

ONBOARDING TIME

Users were intimidated by the long onboarding process and wanted to know the time it would take.

DELIVER

High-Fidelity Prototype

View Prototype

UPGRADE TO HI-FI

Added colors and stock photos
Added UX copy
Added typography styles
Changed the order of some elements

DESIGN SYSTEM

We created the UI kit that reflects Freeda Print.

REFLECTION

What's Next

working with clients; component libraries; design systems; color schemes; designing for accessibility; broader perspectives on sustainability

Learnings

Prioritization: Knowing what not to do is equally important as knowing what to do in a limited amount of time. The minimal viable product or our first idea might not be perfect in features, but we can keep iterating and plan future steps.